Because an item of jewellery tends to be an expensive purchase it is no wonder that some people feel nervous buying goods from the internet. If it is used correctly the internet opens up a new way of shopping for millions offering convenience, ease of use and a huge source of information to help you make an informed purchase.

Many people still do not have confidence in the system having heard negative reports of identity theft, money being handed over and goods never arriving. For this reason we have put together some advice and guidance for purchasing diamond jewellery on the internet.

The two main pros for purchasing on line is that you can access jewellers from all over the world and therefore have an amazing range of products to choose from: and prices tend to be lower than the high street stores because internet jewellers have low overheads with no high street shop to maintain and they are often able to offer near break even prices. Also because the internet opens up the world as their marketplace, the competition is fierce and their volumes tend to be very high. Packaging and presentation tends to be superior quality.

Internet retailing does not permit the usual face to face sales techniques and deals can be harder to close. Online jewellers should therefore offer an excellent customer and after sales service to make their products the most attractive to prospective purchasers.