There was a time when buying jewelery online was not really a common act for jewelery buyers, and most people would not even think of going to the Internet to do their shopping. Perhaps it is because they felt more comfortable visiting their local retailer rather than shopping for an expensive and valuable item from a virtual one. Whatever the reason, the idea of buying jewelery online is still strange for some people.

But times are changing fast, and more and more jewelery shops are setting up websites from which you can buy jewelery online. In fact, several jewelers have already established their reputations online like Gerald Online. Online jewelers usually would have a wider range of products than a normal shop, and you could find everything from Diamond rings to Gold earrings. Some online shops even feature exclusive items that customers will not find anywhere else, which makes online shopping even better than going to your local jeweler. It is no longer strange to see people regularly buying high quality jewelery online. This is good news for shoppers and retailers, since online shopping offers a lot of benefits for both of them. jewelers can make huge profits by having an online shop as it requires less people and less investment than a normal shop, with usually more profits.

So next time you are looking for jewelery, try buying your jewelery online to experience the faster service and the great deals offered. It is very easy to find any item you want, and even easier to buy one, and you would usually have the same guaranty whether you buy online or not. The next time you buy jewelery, make sure you visit the Internet first. You could easily compare prices and save a lot of money and time, just by buying online.

Almost 80% of the worlds diamond production and rough supply is managed by "De Beers". This is not a single company but rather several different entities hiding behind the one name. These companies are involved in every step of a diamonds life, from extraction to polishing and on to the point of sale.

All sorted and valued diamonds go to London to the Diamond Trading Company. They are then put into lots to be sold at a fixed price. You cannot make partial purchases, a full lot must be bought.

There are currently only 120 individuals accredited by the Diamond Trading Company who are allowed to purchase diamonds. These diamond buyers can purchase the lots at ten selling events a year, in London Lucerne and Johannesburg. The resale of the diamonds is carried out by direct buyers normally on diamond exchanges, which are basically large diamond markets.

All the diamonds that De Beers brings on the market are first classified into one of the 16,000 different standards of quality, based on their form, quality, colour, and size. There are sorting houses in London, Lucerne, Gaborone, Windhoek, and Kimberley. In the valuation of diamonds colour, cut, clarity, and carat are the four c's used to decide it's value.

Only about 20% of all diamonds are classified as "gemstone quality" and used in making jewellery, the rest are sold to industry as "industrial diamonds" for drilling, cutting, and milling purposes. Due to its extreme hardness, diamonds can cut through almost any surface and are vital to most industries.

They make excellent abrasives as they can only be scratched by other diamonds. The hardest diamonds in the world are from New England in Australia, and are used mainly to cut other diamonds. There are other uses for diamonds, including both semi-conductors and insulators, depending on the properties of the diamond.