Jewelry Television is committed to providing their customers with not only jewelry, but also helpful tips about buying jewelry. Jewelry Television is the first and only television shopping network to make this commitment. It's the nation's fastest growing home shopping network and the only one that is focused exclusively on the sale of jewelry and gemstones. They also have a great website where customers can browse the items as they see them on TV.

Whether you're new to gemstones or a seasoned collector, Jewelry Television is dedicated to help you find that perfect stone. They carry a complete inventory of diamonds, sapphires, tanzanites and garnet rings, earrings, watches, bracelets, and necklaces. To make sure you get the lowest prices, Jewelry Television literally goes around the world. Jewelry enthusiasts everywhere want to get their hands on JewelryTelevision’s gems.

Jewelry Television saves you even more money if you shop at their online store (JewelryTelevision.com) which offers exquisite fine jewelry, watches, loose gem stones, castings, jewelry-making tools and related books. Their website also offers online streaming of its TV shows. Many people prefer to make their purchases online because the shipping for phone orders is high and is dependent on your item price, whereas if you purchase from the website, the shipping costs less and does not vary with the item price.

Jewelry Television has become known for selling Tanzanite. What exactly is this exotic sounding gem? It’s a variety of zoisite, which in the "rough," is seen as a brownish-green color. It was discovered in 1967 and is exclusively found in the foothills of Mount Kilimanjaro in Tanzania. The stunning blue-violet stones are estimated to be 1000 times rarer than diamonds. In fact, many have predicted and fear that tanzanite will some day become unattainable. With its largest tanzanite collection to date, Jewelry Television hosted the world’s first 24-hour tanzanite sales event just a short time ago. Tanzanite is one of the hottest looks today—anyone wearing a well-cut tanzanite communicates self-confidence, individuality, and sophistication.

Jewelry Television has opened the average citizen and wealthy alike to the world of fine jewelry and gemstones. Doing so has made it one of the top 20 largest jewelry retailers in the America and the largest retailer of loose gemstones in the world. It’s the fastest growing home shopping channel, with revenues of approximately $470 million a year. In addition to those feats, JewelryTelevision.com has become an online shopping destination because it’s easy, quick, and convenient.

When it comes to buying pearls, every one is looking for quality but quality in general comes with a price. First of all, it is important to know what quality is? There are four types of pearls such as freshwater pearls, akoya pearls or akoya seawater pearls; Tahitian pearls and South sea pearls and each of these types have different quality grades.

When pearls are finally taken out of oysters at their final growth stage, they are hand-sorted according to size, shape and the surface quality. Normally bigger the size, higher is the price, round shape command higher value than off round or potato shapes. Similarly surface of any pearl is noticed for its blemishes and spots. Very clean and without any blemishes, of course weight high in quality grading. Finally comes the nacre (the iridescent internal layer of a mollusk shell) and the luster. Thicker the nacre and high in luster, pearls typically valued high in value. Luster is the hallmark of any pearl type, as no woman would like to wear dull luster quality pearls. No matter if it is Japanese akoya pearls or Tahitian and South sea pearls, luster is the king here.

Although there is no institution or authority or organization who have laid any set standard of pearl grading but on the whole pearl jewelry industry over many years have been using pearl grading from A to AAA. Many jewelers or online stores claim to offer AAAA quality pearls, which are simply false. It is an advertisement trick to woo customers in making them believe that they are buying highest quality pearls, whereas in fact they may be getting lower quality pearls and paying higher price.

The most commonly used and internationally recognized grading system by the pearl jewelry industry in general is A to AAA to determine the true pearl value. In the early 20th Century, Kokichi Mikimoto of Japan had more or less led these grading standards. Strict adherence is often difficult when matching in a pearl strand. But this alphanumeric ranking alone does not have much of significance to a customer and often puzzling, as most importantly, one should look for clean surface, good lustrous quality and color. Identify the type of pearls you are interested in, such as Freshwater pearls, Akoya pearls, Tahitian pearls or South Sea pearls as each of these types come from different type of oysters family and are grown under varying climatic conditions and command different prices.